Unlock the World of Wine With a Custom Wine Program
Lake West Wines is dedicated to building custom direct-to-consumer wine clubs and programs for organizations so that they can unlock the fun and engaging world of wine to extend their brands and deepen their existing customer relationships.
Custom Wine Clubs and Programs
Custom wine programs like wine clubs are a fun and engaging way to deepen the relationship between an organization and its members.
For over 25 years, our team pioneered the creative field of custom wine programs in the U.S. We launched over 100 “white-labeled” and co-branded wine clubs, marketplaces, and wines, generating over $500 million in revenues, hundreds of thousands of satisfied customers, and over $50 million in ancillary revenue for our affinity group organizations.
You can partner with us to leverage our unique combination of:
- Real-world time-tested know-how in online and offline marketing for direct-to-consumer wine subscriptions and marketplaces
- Extensive network of wine suppliers, winemakers, and related wine industry connections
- Proven capability with the tools and techniques required for success including technology, legal compliance, and shipping / logistics.
Contact us for an initial discussion on possible opportunities for your organization.
Consulting
For a limited number of clients, we provide consulting services to assist leaders as they navigate through opportunities in the direct-to-consumer wine market. We help with strategic, financial, operational, compliance, logistics, and technological aspects of
- Existing program evaluations, turn-arounds, and growth planning
- New program development and plan evaluations
- Acquisitions and mergers diligence and dimensioning
- Talent sourcing for key positions across leadership and tactical disciplines
We have worked on projects domestically in the U.S. and internationally, with contacts in the UK, Europe, Canada, Mexico, and South America.
Contact us to discuss these topics and more, such as opportunities in the “Parallel Economy,” political advocacy program, custom wines.
Our Mission
Our mission is simple, it is to create a world where people regularly celebrate The Good Life, through wine. Wine is an integral part of life and an essential ingredient in our celebrations and our culture. Through our custom wine programs and through our consulting, we seek to draw on our creative talents to expand the total joy in the world by making wine accessible, enriching, and enjoyable.
About Us
Nick Perdiew, Founder and CEO
Nick has been directly involved in the direct-to-consumer world since 1997. With his team, he built the highly successful Vinesse Wines business. He brought his passion for wine and business to the company’s many affiliated ventures including estate wineries, brick and mortar wine retail, wine shipping and logistics, a large custom production winery, wholesale collaborations, a wine publishing venture, and others. After those businesses sold between 2020-2022, he founded Lake West Wines. With his team of trusted partners and network, he continues building and empowering companies in the competitive complex direct-to-consumer wine industry.
Contact Us
Contact us using this form for inquiries.
